I’ve worked with record labels in a few different capacities, starting out in my teen years as an artist signed to a couple of different small indie labels. I then worked alongside record …
How To Get Signed
Winter Band Survival + Release Planning
Around this time each year, I start to hear twinges of panic in the voices of new bands who are reaching out to us for the first time.
In many cases, the band will have recorded an EP in the summer, with plans to release …
Band Social Media: The Least You Can Do
I get it.
You’re an artist. Obviously, social media isn’t for you.
I’m not here to write a “how to rock your band’s social media” blog post. It’s 2023. This is a topic that you can find trillions of articles and books on and …
How To Make A Killer Press Kit
Bands can get a ton of mileage out of a good press kit, or EPK (electronic press kit). As the name suggests, a press kit’s main function is for press outreach when promoting singles, albums, tours, etc. You can also make promotional kits to …
Album Premieres, Reviews and Features, Oh My!
Hi Friends,
Here’s everything you ever wanted to know about every type of press coverage!
As a PR firm, we’re so immersed in the many kinds of coverage that it’s often easy to forget how few musicians actually understand what …
Two Simple Ways To Build Your Band’s Email List
Collecting Email Addresses
Email lists are insanely valuable for growing bands. You can use them to alert fans of new releases and press, share free content, announce upcoming shows, etc.
Before I get into methods for collecting email addresses, let’s talk about an easy way …
PR: What Is It Good For?
How do I know hiring a publicist will be worth it?
This is a question I hear all the time from new bands.
In the mind of someone who has never released well-promoted music before, there is an oversimplified equation around hiring a publicist …
Dismantle Your Black Box
Every artist wants a magic bullet. I know this because I’ve heard so many bands ask what’s the one thing they can do that will push them forward to greater prominence, financial feasibility, and, ultimately, fulfillment in their life as an artist.
I wish that …
How To Take Better Band Photos
Let’s be honest here. Most band photos look like a police lineup of ding-dongs.
If you’re concerned that you may be among the majority of bands with weak press photos, today’s your lucky day because this post breaks down some great ways to achieve photos …
How To Write A Brilliant Band Bio
Band Bios Are The Undisputed Worst. Bands hate writing them almost as much as other people hate reading them. According to recent estimates, 99% of amateur band bios are 5+ paragraphs of long, useless, cringe-worthy filler.
Before we dive in, I’d like to state …
