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How To Get Signed

May 14, 2024 by Cass

I’ve worked with record labels in a few different capacities, starting out in my teen years as an artist signed to a couple of different small indie labels. I … [Read more...]

Winter Band Survival + Release Planning

November 3, 2021 by Cass

Around this time each year, I start to hear twinges of panic in the voices of new bands who are reaching out to us for the first time. In many cases, the … [Read more...]

Band Social Media: The Least You Can Do

November 22, 2016 by Cass

I get it. You’re an artist. Obviously, social media isn’t for you. I’m not here to write a “how to rock your band’s social media” blog post. It’s 2023. … [Read more...]

How To Make A Killer Press Kit

July 19, 2016 by Cass

Bands can get a ton of mileage out of a good press kit, or EPK (electronic press kit). As the name suggests, a press kit’s main function is for press outreach … [Read more...]

PR: What Is It Good For?

March 31, 2016 by Cass

How do I know hiring a publicist will be worth it? This is a question I hear all the time from new bands. In the mind of someone who has never released … [Read more...]

Dismantle Your Black Box

December 2, 2015 by Cass

Every artist wants a magic bullet. I know this because I’ve heard so many bands ask what’s the one thing they can do that will push them forward to greater … [Read more...]

How To Take Better Band Photos

November 13, 2015 by Cass

Let’s be honest here. Most band photos look like a police lineup of ding-dongs. If you’re concerned that you may be among the majority of bands with weak … [Read more...]

How To Write A Brilliant Band Bio

November 4, 2015 by Cass

Band Bios Are The Undisputed Worst. Bands hate writing them almost as much as other people hate reading them. According to recent estimates, 99% of amateur … [Read more...]

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