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Winter Band Survival + Release Planning

November 3, 2021 by Sierra Cassidy

Around this time each year, I start to hear twinges of panic in the voices of new bands who are reaching out to us for the first time.

In many cases, the band will have recorded an EP in the summer, with plans to release …

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Band Social Media: The Least You Can Do

November 22, 2016 by Sierra Cassidy

I get it.

You’re an artist. Obviously, social media isn’t for you.

I’m not here to write a “how to rock your band’s social media” blog post. It’s 2021. This is a topic that you can find trillions of articles and books on and …

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How To Make A Killer Press Kit

July 19, 2016 by Sierra Cassidy

Bands can get a ton of mileage out of a good press kit, or EPK (electronic press kit). As the name suggests, a press kit’s main function is for press outreach when promoting singles, albums, tours, etc. You can also make promotional kits to …

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PR: What Is It Good For?

March 31, 2016 by Sierra Cassidy

How do I know hiring a publicist will be worth it?

This is a question I hear all the time from new bands.

In the mind of someone who has never released well-promoted music before, there is an oversimplified equation around hiring a publicist …

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Dismantle Your Black Box

December 2, 2015 by Sierra Cassidy

Every artist wants a magic bullet. I know this because I’ve heard so many bands ask what’s the one thing they can do that will push them forward to greater prominence, financial feasibility, and, ultimately, fulfillment in their life as an artist.

I wish that …

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How To Take Better Band Photos

November 13, 2015 by Sierra Cassidy

Let’s be honest here. Most band photos look like a police lineup of ding-dongs.

If you’re concerned that you may be among the majority of bands with weak press photos, today’s your lucky day because this post breaks down some great ways to achieve photos …

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How To Write A Brilliant Band Bio

November 4, 2015 by Sierra Cassidy

Band Bios Are The Undisputed Worst. Bands hate writing them almost as much as other people hate reading them. According to recent estimates, 99% of amateur band bios are 5+ paragraphs of long, useless, cringe-worthy filler.

Before we dive in, I’d like to state …

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